Privacy Policy | LEGACY STRIKE FORMULA 75

Fat Basset B & T LLC Effective Date: September 5, 2026 Last Updated: September 5, 2026

Fat Basset B & T LLC ("Company," "we," "us," or "our"), located in Carlsbad, California, operates an e-commerce website and related online services (collectively, the "Site") through which we sell liquid fish attractants, scents, and related fishing accessories (collectively, the "Products"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, create an account, place an order, or otherwise interact with us.

By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

1.1 Information You Provide Directly

Account & Contact Information: Name, email address, phone number, shipping/billing address, username, and password.
Order Information: Products purchased, order history, order notes, gift messages, and preferences.
Payment Information: Credit/debit card details, billing address, and other payment credentials. Payment card data is processed by our third-party payment processor(s) (e.g., Shopify Payments, Stripe, or PayPal) and is not stored in full on our servers.
Communications: Information you provide when you contact customer service, submit a product review, respond to a survey, or enter a promotion, sweepstakes, or contest.
Account Preferences: Marketing preferences, newsletter sign-ups, and communication opt-ins/opt-outs.

1.2 Information Collected Automatically

Device & Usage Data: IP address, browser type, operating system, device identifiers, referring/exit pages, pages viewed, date/time stamps, and clickstream data.
Location Data: General geographic location inferred from your IP address (city/region level), and more precise location if you enable location services and grant permission.
Cookies & Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to operate the Site, remember your preferences, analyze traffic, and support advertising (see Section 6).

1.3 Information from Third Parties

Social Media & Login Providers: If you log in or interact with us via a third-party platform (e.g., Facebook, Google, Instagram), we may receive profile information you have made available through that service.
Marketing & Analytics Partners: Aggregated or de-identified data from advertising networks, analytics providers (e.g., Google Analytics, Meta Pixel), and email marketing platforms (e.g., Klaviyo, Mailchimp).
Shipping & Fulfillment Partners: Delivery confirmation and tracking status from carriers (e.g., USPS, UPS, FedEx).

2. How We Use Your Information

We use the information we collect to:

Process, fulfill, and ship your orders, including liquid fish attractant and accessory purchases.
Create and manage your account.
Communicate with you about orders, shipping confirmations, returns, and customer service inquiries.
Send marketing communications, promotions, and product updates (where you have opted in, and consistent with applicable law).
Improve, personalize, and optimize the Site, our Products, and the customer experience.
Detect, prevent, and address fraud, security incidents, and technical issues.
Comply with legal obligations, including tax, shipping/hazmat regulations, and consumer protection laws applicable to liquid/scented product sales.
Enforce our Terms of Service and protect the rights, property, and safety of the Company, our customers, and the public.
Conduct analytics and market research to understand customer preferences (e.g., popular scents, bait types, or accessory bundles).

3. Legal Bases for Processing (Where Applicable)

For users in jurisdictions requiring a legal basis for processing personal data (e.g., under GDPR-equivalent frameworks), we rely on:

Performance of a contract (processing your order, shipping Products);
Legitimate interests (fraud prevention, Site improvement, direct marketing to existing customers);
Consent (marketing emails/SMS, non-essential cookies); and
Legal obligation (tax records, product safety/compliance recordkeeping).

4. How We Share Your Information

We do not sell your personal information for monetary consideration in the traditional sense. We may share information as follows:

Category of Recipient	Purpose
Payment Processors (e.g., Stripe, Shopify Payments, PayPal)	To securely process transactions
Shipping & Fulfillment Carriers (e.g., USPS, UPS, FedEx)	To deliver Products, including compliance with any carrier restrictions on liquid/scented goods
E-commerce & IT Service Providers (e.g., hosting, website platform, email/SMS marketing tools)	To operate and maintain the Site and communications
Analytics & Advertising Partners (e.g., Google Analytics, Meta/Facebook Ads)	To measure Site performance and deliver relevant advertising
Professional Advisors (accountants, attorneys, insurers)	To support business operations and compliance
Government & Regulatory Authorities	Where required by law, subpoena, court order, or to protect legal rights
Business Transferees	In connection with a merger, acquisition, financing, or sale of all or part of our business

We require third-party service providers to protect your information consistent with this Policy and to use it only for the purposes for which we disclose it to them.

5. "Sale" and "Sharing" of Information Under California Law

Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), certain disclosures of personal information to advertising and analytics partners (e.g., via cookies or pixels for interest-based advertising) may be considered a "sale" or "sharing" of personal information, even though no money changes hands.

You have the right to opt out of such sharing. You may do so by:

Using the cookie preference tool available in our Site footer ("Do Not Sell or Share My Personal Information"); or
Emailing us at the contact address in Section 12; or
Using a recognized opt-out preference signal (e.g., Global Privacy Control) where technically supported.

We do not knowingly sell or share the personal information of consumers we know to be under 16 years of age.

6. Cookies and Tracking Technologies

We use the following categories of cookies/technologies:

Essential/Functional Cookies: Required for cart functionality, checkout, account login, and security.
Performance/Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
Advertising/Targeting Cookies: Used to deliver relevant ads on and off the Site (e.g., Meta Pixel, Google Ads remarketing).

You can control cookies through your browser settings, our cookie consent banner, and opt-out tools such as the Digital Advertising Alliance or NAI opt-out pages. Blocking certain cookies may affect Site functionality.

7. Your Privacy Rights

7.1 California Residents (CCPA/CPRA)

You have the right to:

Know/Access the categories and specific pieces of personal information we have collected;
Delete personal information we have collected, subject to certain exceptions;
Correct inaccurate personal information;
Opt out of the sale or sharing of personal information and targeted advertising;
Limit the use of sensitive personal information (if applicable);
Non-discrimination — we will not deny goods/services, charge different prices, or provide a different level of quality because you exercised your privacy rights.

To submit a request, contact us using the information in Section 12. We will verify your identity before fulfilling requests. You may designate an authorized agent to submit requests on your behalf.

7.2 Other U.S. State Residents

Residents of states with comprehensive privacy laws (e.g., Virginia, Colorado, Connecticut, Utah, Texas) may have similar rights to access, correct, delete, and opt out of targeted advertising or sale of personal data. We will honor valid requests consistent with applicable state law.

7.3 International Users

If you access the Site from outside the United States, please note your information will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Site, you consent to this transfer.

8. Data Retention

We retain personal information for as long as necessary to:

Fulfill the purposes described in this Policy;
Comply with legal, tax, accounting, and product-liability/safety recordkeeping obligations (particularly relevant to liquid attractant formulations and shipping documentation); and
Resolve disputes and enforce our agreements.

When information is no longer needed, we securely delete, anonymize, or de-identify it.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information, including:

SSL/TLS encryption for data in transit;
Restricted employee access to personal and payment information;
PCI-DSS-compliant payment processing through third-party providers;
Regular review of security practices.

No method of transmission or storage is 100% secure. We cannot guarantee absolute security, and you provide information at your own risk.

10. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 (or under 16 for purposes of "sale/sharing" under the CCPA). If we learn we have collected such information, we will delete it promptly. Parents/guardians who believe their child has provided personal information should contact us using the details below.

11. Product-Specific Notices

Because we sell liquid fish attractants (which may be classified as scented/liquid consumer products subject to shipping restrictions):

We may collect and retain information (including address and order details) to comply with carrier hazmat/liquid shipping declarations and manufacturer/retailer recordkeeping requirements.
Product reviews and testimonials you submit may be publicly displayed on the Site along with your name/initials, unless you request anonymity.
If you contact us regarding a product safety concern or adverse reaction, we may retain related correspondence for quality assurance and legal compliance purposes.

12. Third-Party Links

The Site may contain links to third-party websites (e.g., social media, affiliate partners, shipping carriers). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

13. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature. Our Site does not currently respond to DNT browser signals, but you may use the cookie controls described in Section 6 to manage tracking preferences.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The "Last Updated" date at the top of this Policy indicates when it was last revised. Material changes will be posted on the Site, and, where required by law, we will provide additional notice or obtain consent.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Fat Basset B & T LLC Carlsbad, California Website: www.legacystrike75.com Email: VIA SITE CONTACT US FORM Phone: 760-755-3448

California residents may also submit privacy rights requests via the "Do Not Sell or Share My Personal Information" link on our Site or by emailing the address above.