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The Journal

Read the water.
Then out-fish it.

Scent tactics, rigging notes and species guides from the crew behind the 75-year trigger formula — written for anglers who actually put in the hours.

Legacy Strike 75 Featured in National Media CoverageFeatured

press

Legacy Strike 75 Featured in National Media Coverage

The launch of Legacy Strike 75 was picked up by FOX, NBC, CBS and ABC affiliate stations and more than 400 additional outlets. Here is the announcement, the story behind the 75-year-old trigger formula, and a link to the original coverage.

Sep 25, 20263 min read
Read the story

More from the journal

Saltwater Fish Attractant Tactics For Surf And Inshore

Saltwater

Saltwater Fish Attractant Tactics For Surf And Inshore

Tide and surf dilute scent fast, but saltwater species are among the best chemical hunters in fishing. Here is how to time a scent trail with the tide, fish the surf zone, and treat baits for redfish, trout and flounder.

Aug 29, 20265 min
Catfish Bait Scent Tactics For Night Fishing

Catfish

Catfish Bait Scent Tactics For Night Fishing

Catfish find bait they cannot see by following a chemical trail to its source. That makes scent the whole delivery mechanism, not a refinement. Here is how to build a plume, refresh baits on a clock, and fish it after dark.

Aug 20, 20266 min
Scenting Jigs And Live Bait For Walleye And Crappie

Walleye

Scenting Jigs And Live Bait For Walleye And Crappie

Walleye and crappie inspect before they commit, and they feed hardest in low light. That makes scent far more useful than it is for reaction-strike species. Here is how to treat jigs, hair, tubes, minnows and crawler harnesses.

Aug 11, 20266 min
The Best Fish Attractant Setup For Largemouth Bass

Bass Fishing

The Best Fish Attractant Setup For Largemouth Bass

Bass hunt with their eyes — until the bait is in their mouth. Here is where scent genuinely moves the needle in bass fishing, which presentations to treat, how to load a jig skirt, and how to adjust for stained, cold and post-frontal water.

Aug 1, 20266 min
Do Fish Attractants Really Work

Fish Attractant

Do Fish Attractants Really Work

Fish attractants are either the best-kept secret in fishing or expensive snake oil, depending on who you ask. Here is what scent genuinely does underwater, what it cannot do, and how to run a fair test on your own water.

Jul 23, 20266 min
How To Use Fish Attractant On Every Lure You Own

How To

How To Use Fish Attractant On Every Lure You Own

Most anglers use fish attractant wrong — too much of it, in the wrong place, at the wrong time. Here is how to apply scent to soft plastics, jigs, hard baits, blades and live bait so it actually stays on the lure and works where the fish is.

Jul 14, 20267 min

Put it to work

Reading about it is one thing. Tying it on is another.

All-natural, cling-style scent built on a 75-year-old trigger formula. Fresh water, salt water, every species.

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