Legacy Strike 75 Featured in National Media Coverage
The launch of Legacy Strike 75 was picked up by FOX, NBC, CBS and ABC affiliate stations and more than 400 additional outlets. Here is the announcement, the story behind the 75-year-old trigger formula, and a link to the original coverage.
Legacy Strike 75 is in the news. The commercial launch of our cling-style fish attractant was announced through national newswire distribution and picked up by FOX, NBC, CBS and ABC affiliate stations, along with more than 400 additional media outlets across the United States.
You can read the original coverage here.
What was announced
On September 21, 2026, Fat Basset Bait and Tackle Company of Carlsbad, California announced the commercial availability of Legacy Strike 75 — a thick, cling-style fish attractant formulated from a recipe that dates back 75 years, field-tested extensively across both freshwater and saltwater environments.
The product is built to grip baits, soft plastics and jigs while releasing real fish emulsion into the water across multiple casts, rather than washing off on the first one.
A formula handed down, not invented in a lab
Legacy Strike 75 is the work of founder Rich Castaneda — a USCG Captain, professional fishing guide and commercial fisherman with more than 38 years of experience on the water. The formula was not developed for a product line. It was handed to him.
"This formula has been part of my life on the water for nearly four decades. It was handed down to me by the man who created it 75 years ago, and bringing it to everyday anglers is one of the most meaningful things I have ever done in this industry."
— Rich Castaneda, Founder, Fat Basset Bait and Tackle Company
Why cling matters
Most attractants on the shelf are thin liquids. They look active in the bottle and are gone after one cast. Legacy Strike 75 is engineered to adhere firmly to soft plastics, jigs, and live or cut bait, so the scent trail keeps working through a full retrieve and across repeat casts.
That single difference — staying on the bait instead of sheeting off it — is the reason the formula has survived three generations of use rather than being replaced by the next bottle on the rack.
The short version
- Built on a 75-year-old trigger formula passed down from its original creator
- Thick, cling-style — grips baits, plastics and jigs instead of washing off
- Real fish emulsion, released over multiple casts
- All-natural and biodegradable
- Made in the USA
- Freshwater and saltwater, every species
Frequently asked
Where was Legacy Strike 75 featured?
The launch announcement was distributed nationally and carried by FOX, NBC, CBS and ABC affiliate stations plus more than 400 additional outlets.
Who makes Legacy Strike 75?
Fat Basset Bait and Tackle Company, based in Carlsbad, California, founded by USCG Captain and professional fishing guide Rich Castaneda.
What makes it different from other fish attractants?
Its thickness. Most attractants are thin liquids that rinse off after a single cast. Legacy Strike 75 clings to the bait and keeps releasing fish emulsion across multiple casts.
Is it safe for the water?
Yes. The formula is all-natural and biodegradable, and it is made in the USA.
Try the formula the story is about
Seventy-five years of water time, in a bottle you can tie on this weekend.
Written by Fat Basset Bait and Tackle Company